Lee Clayton interview with NY Times

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Trace V Ordiway

Here's a few quick words about my Internet car sales credentials: - For almost two years prior to joining the FLM Digital Team I was an Internet Salesman at Boardwalk Volkswagen, the largest VW store in Texas. During my stay there I was "Salesman of the Month" four times and, for 2009, I was Boardwalk's "Salesman of the Year" (170 units). This was the first time an 'Internet guy" won SOTY at this store. - For two and a half years before that I was the Internet Sales Manager at Subaru of Dallas (TX). In both 2007 and 2006 I was recognized by Subaru as a "Top 20 Salesperson" in the South/Central region, receiving the Subaru Summit “Peak Performer” award in 2007 and the Sales Stars “Silver Award” in 2006. Also, while at Boardwalk Volkswagen: - I wrote my own email follow-up templates and email/phone follow-up schedule. - Managed the store's eBay sales efforts. - Conducted regular mystery shops of area VW franchise stores. - Started an industry blog to share best practice Internet sales and merchandising strategies. Also, while at Subaru of Dallas: - I personally customized the dealership's Cobalt website, doing all the HTML graphics, text and layout work. - Managed two online used car salesmen. - Shot photos for new and used cars. - Started a blog to educate consumers on the workings of the retail car business. - Directed the store's Google AdWords and organic SEO efforts. - Managed the store's eBay sales efforts. - Was a volunteer beta tester and consultant to Subaru and Cobalt during a national website changeover. - Single-handedly built and launched an online Subaru store DiscountSubaru.com that turned out to be ahead of its time (and ultimately failed). Along with my successes I have made plenty of mistakes, some of them near-fatal. So, not only have I learned what works in Internet car sales, I have also learned what does not work. If you give me the opportunity, I believe you will find that I know how to market, merchandise and sell cars on the Internet and can help you do the same.

Bucky Spangler, Dallas TX 75201, USA(469) 616-1055bucky@buckyspangler.com

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